How cloud communication is helping real estate businesses to get customer engagement?
May 7, 2021 blog 0 Comments
Being a part of the rapidly growing digital India market, the real estate business has successfully adapted digital channels for business advertisement. The real estate business is a massive base with an immense amount of cash invested in it and is directly dependent on the customers. In brief, we can say, “Real estate business is all about customers.” If a business is getting loyal customers and clients, nothing can stop it from target growth.
So, it is clear that the primary ingredient of success in the real estate market is customer engagement. There are three primary sources from where a business gets that the first and the most important one is through advertisement, which includes both online and offline ads, the second one is from the business website, which is the first thing a customer will search about a business organization, the third and the reliable one is through the business connections.
Once the customer gets to know about the business through any of the above sources, the next step is communication. B2C communication has the potential of getting 90% of traffic to the business. Therefore, the business communication system is treated as the highest priority regardless of the industry type. Customers will contact you to enquire about the services offered, the prices, prices per package, EMI details, etc., which can later convert to business leads. Hence each call from the customer is just too expensive to miss.
That’s the primary reason why real estate businesses are switching to digital connectivity by migrating their traditional phone system to a cloud phone system, which is easy to install, cost-friendly, and provides extensive features towards professionally handling business calls.
Let’s have a look on components of cloud telephony system which are acting as a catalyst towards attracting the customer engagement-
Hosted telephony’s tracking system track down the caller’s details like the name, email id, number from which the customer has called, the real time location from where the call has been made, and to which department the call has made to. Apart from that, it also confirms the source from where the call is made, for example, if the call is made through an interactive voice response system, or a marketing campaign, or any other channel. By tracking and recording such details, a real estate business can get to know its potential leads. It is also helpful in analyzing customer traffic, which is vital for expanding the business network.
The cloud calling system’s auto attendant feature has simplified the customer interaction by providing adequate information regarding the customers’ inquiries related to cost, service per location, package details, etc. It saves the customer’s time and provides accurate data. As there is no other human the interaction involved, customers get the right information directly from the auto attendant’s database.
With an automated cloud phone system, real estate organizations get an IVR system, which allows them to create customized greetings. Once the customer’s call is connected IVR system plays the personalized greetings; along with that customer can select the department/executive he/she wants to connect with just by selecting input from the telephone/mobile keypad. Once the customer selects the input, the call is automatically routed to the respective department/executive, which reduces the call hang-ups and provides a good impression of the business. The IVR support is availed 24*7, which makes the business available whenever the customer wants to connect.
A business is working in the real estate industry, or any other, toll-free number has always been proved to be the most reliable business marketing tool. It shows the professionalism, credibility of the business, which is the foundation of a business-client relationship. As there are no call charges, the customers are encouraged to discuss their queries over a call, which is the best way towards getting customer engagement. Businesses can use the toll -free number on various platforms, be it a marketing campaign or print ad, a television advertisement or a radio one or a pay per click ad. The widely spread usage space of toll-free calling numbers quickly drives the inbound business leads, potential clients, and desired business ROI.