Cloud Telephony- What, Why and how it works

Cloud Telephony- What, Why and how it works

After the advent of telephone, there has been drastic changes in the telecommunication sector which has led for better and better communication process as day pass by. Communication is key factor for any business or organisation, be it Interdepartmental communication or communicating with the customer, It connects people irrespective of distance. No matter how small or big your business is or what it does, voice communication is critical element of success.

With voice communication you get a secure way to communicate with customers, contact prospective clients and operate your business. Businesses have different communication option now, such as email, texting and social media. A phone call offers a personal touch with the client creating a connection with caller and the callee. Voice communication also give validation to the client that he is important for the organisation.

What is Cloud Telephony?

Cloud telephony in India offers PSTN based Cloud Telephony solution. In order to understand how cloud telephony work you have to first understand how does PSTN operates. PSTN uses circuit-switched telephone network that carries voice calls made over landline or cell phone. In the past PSTN was only fixed-line analog telephone system network. This analog system is also known as Plain Old Telephone Service (POTS).

How PSTN works?

The PSTN works based on circuit switching. When the phone call is made, the phone call is routed through different number of switches based on the requirement operating on a local, regional, national or international level.

When a call is in process, voice travels as analog signal through copper wire and operator literally operates the switchboard to connect each and every call. Each all need a separate copper wire connection in order to operate. With the advent of technology, digitization of voice call and automation of manual switching has favored telecommunication. Digital voice signals can accommodate many phone calls in the same wire. Nowadays, PSTN includes land line and mobile phones as well.

When someone dials a number, then circuit-switched PSTN opens up a continuous connection between two phones. PSTN still has copper wired connection, but also includes fiber optic cables, communication satellites, cellular networks, and undersea cables. All the equipment are inter-connected by switching centers which subsequently allows you to communicate with another. As the number is dialled the call connects directly to the Local Exchange and from the local exchange network it is pushed to cellular providers, interexchange carriers, internet service providers or international carriers.

Cloud Telephony

Now with this background about PSTN now lets us know about Cloud Telephony

Cloud refer to a server located in data centre that is accessible over the internet. Cloud enables user to access any type of application/software or file from almost any device since storage and computing takes place at the data centre instead of user device. In the same way cloud telephony enables you to move your normal phone communication to cloud.

Cloud telephony provided on a hosted platform is employable for massive organisation to small shops. This cloud-based software/application find its deployment via a web browser with no infrastructure or hardware requirement which enables the buyers to outsource most of the IT responsibilities. This system offers a subscription based model, clients have to just subscribe for the service. Cloud telephony service providers in India allows you pay according to your usage.

Now with cloud telephony service when a call is in process, it connects with application server and then process the call through PSTN network and finally connects with the customer.

Cloud telephony give you freedom to automate and control all of your inbound and outbound calls over the phone without having to manage complex telephony infrastructure and ease customer interactions.

Cloud telephony service automatically control and optimize number of inbound calls, number of outbound calls, and number of spam calls. It enables you to monitor, control, and report all call details. Thereby providing transparency for both the provider and consumer of the utilized service. Offers flexible port options wherein you can handle any number of call at once.

Why Cloud Telephony? What are the benefits of Cloud Telephony solutions?

  • Offers fully-Integrated Communications System

All the business call details will get automatically integrated within one dashboard wherein you will get all the details of inbound, outbound and missed call. In this way, all clients’ details, business processes and workflow goes smoothly and aids in increasing efficiency.

  • Cloud based phone systems save money

Since cloud telephony platform hosts itself on the cloud it doesn’t let you buy any expensive physical hardware and saves you additional maintenance and upgrade expenses. Therefore, it is one of the major benefit of this system as it cost savings when compared to traditional services.

  • No maintenance or hardware upgrades

Cloud telephony is a cloud based virtual system which doesn’t require any maintenance from your end or needs any expensive hardware upgrades. There is not hardware installation at your place. It’s the responsibility of the service provider to manage the software needed to run on your devices and offer monitoring, support, updates, or security for the same.

  • Scalability

Traditional phone systems have limited usage. As business grows, so does the need for additional phone lines arises. With cloud telephony system you can add and remove as many extensions as you need. Thereby allowing you accommodate high volume of calls

  • Mobility

With Cloud telephony platform users can use this platform in any part of the world with mare access of internet. This ensures you will never miss a call no matter your location or device with features such as call transfer, extension dialing, auto dialing, conference calling etc…

  • Reliability

Cloud telephony software technology has advanced and evolved drastically into a highly reliable source of business voice communications. With cloud solutions, it is not susceptible to human error to power failures, fires, or natural disasters.

  • Enhanced Features

Cloud telephony offers features such as call recording, auto dialler, toll free number, Call log reports, integration with CRM, auto attendant or digital receptionist, call transfer, IVRS, Reports & Analytics, missed call service, Click to Call, etc… With these enhanced features, it allows your business to progress and deliver better and faster output than those using traditional systems. Cloud telephony offers flexibility, control, and lower total cost of operation.

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In conclusion

Cloud telephony solution enables you to focus on things that really matter your business setup as all business have their own requirements. As it aims in satisfying customers, increase sales and generating revenue it is revolutionizing business communication. It’s safe, secure, and better equipped for this digital age. MCUBE’s cloud telephony provides all cloud telephony features mentioned above to help you fast-track your business growth and save money, time and other resources. It can help you convert more leads, ultimately resulting in higher revenue. You can boost your productivity by deploying cloud telephony service any streamline and ease all your calling process. To get hands on experience on cloud telephony solution visit www.mcube.com