Lead Management Articles

Leads can be considered as the quintessence of an enterprise irrespective of the size and growth of the business. In marketing terms, lead is the contact or information of a prospect who is in the process of subsequently becoming a customer or client of your business...

The basic principle of business observes that businesses stay afloat only if they build strong communication and relation with their customers. The modern era has provided millions of modes of communication to reach a company, including email, chats, social media...

The growth of a corporation directly depends on the kind of customer service provided by the company. Customer service management is the process of actively building and maintaining long-term customers relationship by collecting, processing, and utilizing information...