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How cloud telephony in healthcare industry can ease communication barriers

December 30, 2020
cloud telephony

Health is the most vital aspect of our existence. Physical fitness is not the only criterion for being healthy. The well-being of an individual depends on all the health types, such as physical, mental, spiritual, emotional, social, and financial health. All these health types contribute to overall health, not just physical fitness.

According to the definition of WHO, health is a state of complete well-being of a person be social, mental, and physical aspects and not merely the absence of disease. But facilitating access to healthcare is equally important to preserve or improve the health of the individual.

The healthcare industry is also called the medical industry. It can be broadly classified into four sub-segments, namely:

  • Health care services and facilities.

  • Medical devices, equipment, and hospital supplies manufacturers.

  • Medical insurance, medical services, and managed care.

  • Pharmaceuticals & Related Segments.

Even with this large industry working at its place, a large portion of the population is vulnerable and unable to access adequate health care. Some obstacles to patient care access are limited availability of healthcare professionals, geographical barriers, transportation barriers, little knowledge of healthcare options. One of the reasons for the obstacles and non-accessibility of the healthcare industry is the communication problem in the healthcare sector.

Further more, the health care sector has a large number of sub-sectors and the subsequent workforce. It is imperatively large, and the intricate network comprises healthcare providers, patients, third-party service providers, insurance carriers, and many more. Now effective communication with these many sub-sects, patients, and professionals is a complex process. As time goes by, the healthcare system may challenge effectively communicating among staff and patients.

Inefficient communication may result in the sub-par quality of care. This Subpar communication may result in many adverse effects, such as medical errors, long waiting time, delayed or expensive treatment, Incomplete follow-ups, inappropriate treatment recommendations, improper handling of medical data, and much more.

There is a great deal of caution to be exercised while taking care of patients. Therefore, it is inevitable that effective communication systems powered with the latest technologies must be employed to save lives. The use of a cloud-based communication platform, i.e. cloud telephony solution, will turn out to be highly effective in tackling the communication barrier both inside and outside of the medical industry. Cloud telephony in the healthcare industry can help to bridge the communication gap.

Let us see how cloud telephony in the healthcare industry can help to improve their communication strategy.

IVR support

In any healthcare organization with multiple functional departments such as emergency, pharmacy, security, and many others, receiving each call and then transferring it to their respective department is time-consuming and hectic. As hospitals, diagnostics, and multi-speciality clinics have massive call traffic, and you might need a dedicated employee to receive the call. With cloud telephony’s IVR guidance, a call can navigate itself to its respective department or concerned person directly or by dialing predetermined options on the dial pad.

You can even transfer the call to a different department for further clarification or query solving with innovative routing options. You can even enable scheduling appointments with the doctor by using IVR Software support channels with CRM integration.

Follow up reminder/ outbound reminder campaign. You can set up an automated reminder call or send an SMS reminder for the patient for their next appointment. This will establish and portray the credibility of the healthcare institution for taking good care of their patients.

You can make outbound calls letting know the doctor’s availability, collecting his reports, and much more.

Track patient data

Please keep track of a patient’s progress and medication prescription, tests conducted, their results by integrating cloud telephony with healthcare CRM software in a single dashboard.

Feedback update

An outbound solution helps the healthcare sector to gather real-time feedback and suggestions to understand patient requirements.

Missed call campaign

As many healthcare institutions organize donation camps, free check-ups, and so on. To make these initiatives effective, institutions can miss call marketing campaigns. These campaigns will help healthcare institutions to bring in a large number of people for their cause.

To summarize

Saving lives is not an easy task and a stressful job for sure. Let cloud telephony take some burdens off your healthcare industry shoulders while you focus on providing exceptional care and services. Cloud telephony offers a sustainable communication solution for the healthcare sector by making communication much smoother and simplified. Undoubtedly you still have some questions, and our support team is always at your service to solve your quires. To learn more about how cloud telephony in the healthcare sector can make a considerable impact. Contact us at marketing@mcube.com or visit our website www.mcube.com.

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