The concept of logistics is itself a thread that connects the crucial process to meet the needs of customers and provides the basis for the design of the system, delivering value to customers in a cost-effective way. Accompanying Cloud in Retail has been progressing a fundamental shift in the focus of business towards the marketplace; where customer demand is not only satisfied but a dramatic upsurge of interest in logistics as the core business activity.
Cloud in Retail: The Diversity Player
The journey through the cloud is a smart elevator in retail for both of its logistics key and support activities as customer satisfaction is the paramount priority to maximize profit in any logistic activity. But moreover, the silver lining of the cloud differentiates the specific objectives in the customer journey by providing a starling reflection of consumer mapping to choose the right product, right quality, right condition, right place, right time, right customer, and right cost.
On strengthening marketing activities
Not just determining the need of customers and choosing the right solution of their need; the cloud telephony solution in India elevates business to the next level through its smart escalation, monitoring, and showing customer interaction history, and integrates with helpdesk software as well integrated with CRM software. It is all about the network tunnelling that not only improves the customer service standard and cooperates with marketing activities; rather it enhances the spectrum of market research through information flows, informational maintenance, and also order processing. Promotion to increase public concern or interest that can lead to the global scale and be able to transform customers’ attitude towards product and price. This is the prime support that cloud calling services providers for marketing overflow, digital enrolment as an experience platform.
Cloud Calling enhancing logistic activities
The second phase of cloud calling bestows the enhancement of logistic activities with the data insight and audience, with the customer journey and interaction. Demand forecasting is an essential step to uplift the retail sector that varies on quantities and lining on demand. This unifying communication thread also highlights the rapid response that denotes the firm’s ability to satisfy customer service requirements in a timely manner.
Powering up marketing logistic interface
The activity of rapid response also connects with the marketing logistic interface that powers up customer service, managing inventory to strengthen the new concept of ‘Just-in-time’ inventory decision, and the information process and handling for deciding how to move materials for responding to a customer’s requirement on a shipment-to-shipment basis. It is helpful to generate
- Additional Sales
- Create time and Place utility
- Quality Improvement to keep the service promise
- Reduction of total distribution cost, capital reduction well service improvement
Improves product life-cycle and operational efficiency
The final stage is to improve the product life cycle and operational efficiency. Total Quality Management (TQM) is the main feature of the logistic renaissance because if a product shows defective; the logistics cost can’t be reversed with the falling quality. By leveraging the data centre, cloud, and IT service capability, a business uplifts the product life cycle. The operational efficiency also lifts –up automatically with the proliferation of product and product lines, increasing focus on core business activities leads towards international trade.
Finally, the round–the–clock security by cloud, cost minimization, and the handling of virtual warehousing is the epitome of a company’s logistic system. All it is by the third-party service connector or cloud itself that results in less investment that is needed in the logistic infrastructure while high levels of customer service are maintained.