What is MCUBE used for?

MCUBE is a cloud telephony solution that helps businesses communicate through contact center solutions, IVR systems, call tracking, and database integration. MCUBE provides effective customer support, automates workflows, and offers marketing campaign services for all types of businesses.

What is MCUBE Cloud Telephony?

MCUBE Cloud Telephony is a cloud-based communication platform that effectively empowers businesses to manage inbound and outbound calls, SMS blasts, voice broadcast services, and customer interactions.

How can MCUBE help my business?

MCUBE boosts customer engagement, simplifies lead management, and optimizes marketing campaigns, making your business more efficient and scalable.

Do I need physical equipment to use MCUBE?

No! MCUBE operates entirely on the cloud, eliminating the need for hardware devices and enabling remote access.

How do I get started with MCUBE?

Getting started is easy! Contact us at our toll-free number (1800 419 2202), and we’ll help you upgrade your business communication in no time.

Can MCUBE Solutions Integrate with CRM Systems?

Yes, MCUBE solutions integrate perfectly with CRMs to sync call data, keep track of leads, and manage follow-ups without any hassle. This gives your business a single place to manage your customers and makes your business run more smoothly.

Utilizing Analytics to Make customer Decisions for marketing

Predictive Analytics in Marketing: Using AI to Anticipate Customer Needs

Key Topics Covered:



Understanding Predictive Analytics

Grasp the fundamentals of predictive analytics and how it empowers marketers to predict customer behaviors and trends.



The Impact of AI in Marketing

Discover how AI revolutionizes marketing by enabling personalized, data-driven strategies anticipating customer needs.



Real-World Applications

Learn from real-life case studies that demonstrate the concrete benefits of deploying predictive analytics into marketing efforts.



Practical Implementation Strategies

Gain actionable insights on how to start leveraging predictive analytics in your marketing strategy, including tools, techniques, and best practices.

About The Speaker

Cauvery Uthappa is an accomplished senior business leader with over 20 years of strategy, marketing, communications, and management experience with providing creative, innovative, enthusiastic, and forward-thinking leadership in any business environment. She currently heads marketing & communications for Adecco, India. Prior to that, she worked with TeamLease Services, Atos, Siemens, HP, ESPN Star Sports & Motorola. Throughout her career, Cauvery has been involved in the whole gamut of effort straddling multiple functional areas within the strategy, sales, branding, and market research domain.

Overall, her career span includes work in most areas of marketing and strategy in HR Services, Information Technology and Media segment with exposure to both B2B, and B2C environment, and extensive knowledge of developing go-to-market strategy, managing corporate reputation, building brands, developing campaign strategies, and programs to increase awareness, revenue, and relevance. As an expert in building progressive, admired brands and driving pipeline and growth for high-performing marketing organizations, she specializes in reinventing their marketing approach, revamping their market research engine, enhancing customer-centricity, and customer experience, while repositioning marketing at the board levels.

She is a known evangelist and advocate of marketing transformation through the adoption of technology and is passionate about building next-generation marketing talent and capabilities.