How cloud communication is helping real estate businesses to get customer engagement?

May 7, 2021
cloud communication

Being part of the rapidly growing digital India market, the real estate business has successfully adapted digital channels for business advertisement. The real estate business is a massive base with an immense amount of cash invested and is directly dependent on the customers. In brief, we can say, “Real estate business is all about customers.” Nothing can stop a business’s target growth if it gets loyal customers and clients.

So, it is clear that the primary ingredient of success in the real estate market is customer engagement. There are three primary sources from where a business gets that; the first and the most important one is through advertisement, which includes both online and offline ads; the second one is from the business website, which is the first thing a customer will search about a business organization, the third and the reliable one is through the business connections.

The next step is communication once the customer learns about the business through any of the above sources. B2C communication can get 90% of traffic to the company. Therefore, business communication systems are the highest priority regardless of the industry type. Customers will contact you to enquire about the services offered, the prices, EMI details, prices per package, etc., which can later be converted to business leads. Hence each call from the customer is just too expensive to miss.

That’s the primary reason real estate businesses are switching to digital connectivity by migrating their traditional phone system to a cloud phone system, which is easy to install, cost-friendly, and provides extensive features for professionally handling business calls.

Let’s have a look at components of cloud communication systems that are acting as a catalyst towards attracting customer engagement-

Live caller tracking hosted 

Telephony’s tracking system track down the caller’s details like the name, email id, number from which the customer has called, the real-time location from where the call has been made, and which department the call has been made. Apart from that, it also confirms the source from where the call is made, for example, if the call is made through an interactive voice response system, a marketing campaign, or any other channel. A real estate business can know its potential leads by tracking and recording such details. It is also helpful in analyzing customer traffic, which is vital for expanding the business network.


The cloud communication system’s auto attendant feature has simplified customer interaction by providing adequate information regarding customer inquiries related to cost, service per location, package details, etc. It saves the customer’s time and provides accurate data. As no other human interaction is involved, customers get the correct information directly from the auto attendant’s database.

Automated IVR system

With an automated cloud phone system, real estate organizations get an IVR system, which allows them to create customized greetings. Once the customer’s call is connected IVR system plays the personalized greetings; along with that, customers can select the department/executive they want to connect with just by selecting input from the telephone/mobile keypad. Once the customer chooses the information, the call is automatically routed to the respective department/executive, reducing call hang-ups and providing a good impression of the business. The IVR support is availed 24*7, which makes the company available whenever the customer wants to connect.

Toll-free number

A business is working in the real estate industry or any other, a toll-free number has always been proven to be the most reliable business marketing tool. It shows the business’s professionalism and credibility, which is the foundation of a business-client relationship. As there are no call charges, the customers are encouraged to discuss their queries over a call, which is the best way to get customer engagement. Businesses can use the toll-free number on various platforms, be it a marketing campaign or print ad, a television advertisement or a radio one or a pay-per-click ad. The widely spread usage space of toll-free calling numbers quickly drives the inbound business leads, potential clients, and desired business ROI.

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