Humanizing Multichannel Interactions: Balancing Technology and Personal Touch

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Key Topics Covered:

Explore strategies for seamlessly integrating technology into multichannel interactions while preserving the warmth of human connection. Understanding the changing expectations of modern consumers and the need for emotional connection in brand interactions.

Gain insights into leveraging advanced technologies to improve customer interactions across various channels. Discover how technology can be utilized to expand, not replace, the personal touch.

Learn strategies for infusing empathy, authenticity, and personalization into multichannel interactions. Understand the significance of genuine human engagement in building meaningful customer relationships.

Dive into real-world examples illustrating successful implementations of multichannel strategies prioritising the human element. Extract practical lessons from organizations that have mastered humanizing customer interactions.

About The Speaker

Shweta Berry

Director Marketing & Head of Strategic Alliances- Industry & Academia, Marcom, PR, Demand Generation and CSR Divisions at Aeris Communications, India

With a rich experience of 23 plus years in the industry, Shweta has been an outstanding performer throughout her career. She has been instrumental in building and marketing portfolios of products and services from concept to go-to-market during her tenure at Tech Mahindra as Senior Product Manager, and creating digital pitches for multiple industry verticals for the Global Enterprise Services Business Unit which contributed 10% of total Tech Mahindra’s revenue in 2015.

Shweta is an alumna of IIM CALCUTTA, Grenoble Ecole de Management in France, IILM, Lodhi Road, New Delhi and has a Master’s degree from Delhi University.

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