New Trends in Strategic Brand Management: Key Insights for 2025

Key Topics Covered:

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Craft a compelling brand story & ensure consistent messaging for a memorable brand identity.

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Keep an eye on new trends like digital transformation, personalization, sustainability, and ethical branding.

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Establish cutting-edge strategies aligned with your business goals.

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Utilize tools for effective management and execute strategies flawlessly.

About The Speaker

Amitava is a brand and communications specialist with over 40 years of experience and one of the senior-most advertising professionals still active in the industry today.

He has launched over 100 brands, created over 350 ad films, handled mega and multimedia events in India and abroad, and worked on 360 deg communications
platforms.

He has helped build more than 50 power brands and many No 1 bestsellers.

He has been handling and managing some of the biggest Indian and Multinational companies, brands, corporate leaders, entrepreneurs and startup owners.
He’s been in successful leadership positions for the last 30+ years and became the CEO of Percept where he worked for 15 years.

In 2015, he become an entrepreneur and started his own Brand and Marketing Communications Consultancy firm. He has been involved with start-ups, MSMEs,
and corporates providing brand and communications strategies, digital marketing strategies, creative ideas, content etc…

Currently, Amitava is a Brand and Marketing Communications Consultant, Corporate Trainer and Mentor. He also has his own Marketing Communications Courses and Online Programs.