Revolutionizing Customer-Centric Marketing: Leadership Strategies for CXOs

Key Topics Covered:



The Shift Toward Customer-Centric Strategies

Understanding the evolution from product-centric to customer-centric marketing and its significance for business growth.



Leveraging AI and Automation for Marketing Optimization

How AI and automation enhance customer insights, improve targeting, and optimize marketing efforts.



Building a Seamless Omnichannel Experience

Integrating customer interaction across channels to ensure a consistent and personalized experience.

About The Speaker

Mr Amit Gujral is a marketing leader with over 28 years of brand and product marketing expertise across diverse industries. Known for his strategic acumen, he has played a crucial role in shaping go-to-market strategies, driving user acquisition, and optimizing customer engagement through innovative campaigns and digital transformation.

As the former Chief Marketing Officer at JK Tyres, Mr Gujral has enhanced brand value and market positioning. Prior to this, he held the same position at LG Electronics for over a decade, guiding numerous award-winning campaigns and successful product launches. His journey in marketing excellence began with LG Soft India, where he started as R&D Unit Head in 2003, leveraging his Computer Science Engineering background from Bangalore University.

He is also an enthusiastic poet and recently penned the lyrics to the JK Tyre brand film, “Jab Hindustan Mile Hindustan Se”, a moving piece that celebrates the brand philosophy of – By India for India & the Globe being an Innovative brand and the one that also celebrates the humanities greatest invention – ‘A Wheel’.

With a proven track record of crafting impactful marketing strategies, Mr Gujral continues to redefine brand storytelling, customer engagement, and growth acceleration in today’s dynamic business landscape.