Cloud Telephony Acted as A PPE Shield for MSME Businesses-The COVID19 Market Struggle & The Success Story

September 20, 2021

I am sure we are pretty versed with the word COVID19-The pandemic. India had reported its initial COVID-positive case on Jan 27, 2020, in Kerala. From currently being the 2nd highest country to having the most Corona confirmed cases with over 10.3 million registered instances, India has had a tough time due to economic crisis and health sector management.

The impact of pandemic stricken straight to the Indian market with the sharp drop in the companies resulted from nationwide lockdown. To prevent the spreading of the virus Indian government had imposed a total shutdown, including the IT sectors, educational organizations, markets, flights, and other transportation systems.

Thus, most organizations experienced an economic fall, resulting in an all-time big layoff, especially in IT.

The SMEs and also well-established MNCs suffered the inability to get the business customers as the COVID result. Almost zero sales, business partnership withdrawal, drop in investments, less lead engagement forced business shutdowns on a massive scale.

But, when there is a problem, there is a motivation, which teaches humans survival skills, and it has been previously proved by our ancestors as well. So Yes, there we emerged as much powerful, insight complete, and innovative minds. COVID prevented us from physical presence, but then we got well-versed through the online world, just a small example of the Aatmanirbhar Bharat scheme, which inspired us to make it done INDIA.

Despite working in the traditional channel of the market, the industry moved its bases to Digi-platform. It accepts every way of modern technology, one typical example of which is a business communication method switch. Talking regarding the MSME businesses, the communication system always played a wild card for earning their leads and customers. So, the industry had a mass adaption of cloud technology, which is the latest trending topic of marketers for the growth in sales.

With the grown demand for cloud call management services, several businesses also tried to develop cloud solutions. As an outcome, the demand and supply chain now balance with the desired cloud telephony solutions and innovative phone call management service providers.

The maximum number of the companies are well equated with cloud telephony by now. However, the cloud telephony solution lets you handle all the companies inbound and outbound calls through cloud services for those who are still unaware of it. Hence, there is no requirement for that complicated telephone devices infrastructure.

Hosted call services have supported businesses to get their desired lead traffic and sales performance in less time. It started a reliable, effective, and cost-friendly way of handling business communication while maintaining social distancing.

When it comes to frontline hosted call services providers – MCUBE is the recommended one. It supported businesses in integrating their existing CRM system with cloud telephony services, allowing a broad range of features includes business sales performance tracking and analytics.

Let’s dig into the process of cloud telephony services acted as a PPE shield for MSME businesses-

1- Call tracking feature to get to know your potential leads-

The hosted phone system has come up with call tracking features to know the people calling the business. By using this, MSME businesses are allowed in tracking the caller’s mobile number, name, email id, the real-time location from where the call has been made, the call source like the call has been made through an advertising campaign, toll-free number, etc. Information is provided in PDF/Word files and downloadable forms from the dashboard to make it easy to analyze.

2- Toll-free number has encouraged your audience to get connected with business-

When it comes to a call, the first thing that comes to the caller’s mind is the call expense. Yes, we worry regarding the phone calls charge made to the businesses. To such worries, cloud telephony has provided toll-free numbers for companies, on which clients can call with zero calling bills. It isn’t only drives engagement by acting as a business marketing tool and also enhances customer satisfaction. Additionally, it allows multiple call-handling facilities where the calls are routed to the business executives or based on the availability and department.

3-Business support for 24*7-

To attend the customer’s business 24*7, a hosted phone system offers an effective support system with 99% uptime. It helps businesses keep track of their customer’s queries effortlessly, which is effective in the future, as the customers’ questions can be analyzed and better solutions can be given. It also enables the support system to convert the inbound call to a ticket assigned to the support executives.

4-Nurtured leads with a lead management system-

Hosted telephony lead management system manages business leads by assigning them to several executives based on the criteria/preferred options/teams like accounts, support, sales, etc. It ensures the lead management performance growth by providing the complete report on sales inbound calls detail, SMS, email campaigns held day, month, and yearly, helping businesses track sales performance and improve the communication system.


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